A'saffa Foods
Character-led food advertising for a freezer product — original characters, the brand’s own mascot, and a full range spot. Nothing modelled, rigged or rendered.
Food advertising lives or dies on appetite appeal, so the product work went to crust texture, steam, and light that makes the nuggets read as genuinely hot and fresh. No food stylist, no shoot day, no render farm.
The brand’s packaging mascot performs alongside two young Omani characters. They read as 3D animation — but nothing was modelled, rigged or rendered, and each one stays recognisably itself from the first frame to the last.
The companion film is a multi-product range spot. Cohesion is the hard part there: different packaging, different shapes, one brand world. A shared lighting and colour language makes the range read as a family instead of a series of separate product shots.
For FMCG brands, character work at this level normally sits well outside a freezer-aisle budget. That is the point of showing it.
From Script to
Final Delivery
Nine stages, the same for every project. Creative direction and 15 years of production experience applied at every step — not just at the prompt.
The story and message, defined before a single frame is made.
Concepts and creative directions, shaped by 15+ years of production experience.
Reference and technical research — what's possible, what the brand needs.
Final frames built and locked in AI tools and Photoshop before generation starts.
Every frame generated against detailed, experience-led guidelines — not random prompts.
Every generated element brought together into one consistent, believable shot.
Additional motion design layered in with Adobe After Effects.
The full edit, sound design and mix, finished in Premiere and Final Cut Pro.
Final export, colour-checked and platform-ready.