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Commercial

Muscat Chips

Multiple flavours in a fast FMCG cut — colour blocking pulled from the packaging, crunch-led sound driving the edit.

Independent, self-initiated concept work. Not commissioned by, affiliated with or endorsed by Muscat Chips. All trademarks, characters and product names are the property of their respective owners.
Commercial
Muscat Chips

Snack advertising has to land in seconds, so this one leans entirely on pace: rapid cuts, bold colour blocking taken straight from the pack, and sound design built around the crunch.

Multi-flavour ranges are where production costs multiply — every variant is another setup, another styling pass, another day. Here the whole range shares one build, so adding a flavour is a change, not a reshoot.

Pipeline: AI image and video generation · VFX and compositing · motion design · colour grading · sound design · edit.

Services Used
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How We Work

From Script to
Final Delivery

Nine stages, the same for every project. Creative direction and 15 years of production experience applied at every step — not just at the prompt.

Step 01
Script

The story and message, defined before a single frame is made.

Step 02
Brainstorming

Concepts and creative directions, shaped by 15+ years of production experience.

Step 03
R&D

Reference and technical research — what's possible, what the brand needs.

Step 04
Visual Creation

Final frames built and locked in AI tools and Photoshop before generation starts.

Step 05
Video Generation

Every frame generated against detailed, experience-led guidelines — not random prompts.

Step 06
Compositing

Every generated element brought together into one consistent, believable shot.

Step 07
Motion Graphics

Additional motion design layered in with Adobe After Effects.

Step 08
Editing & Sound FX

The full edit, sound design and mix, finished in Premiere and Final Cut Pro.

Step 09
Delivery

Final export, colour-checked and platform-ready.

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