Amouage
Fragrance, where there is nothing to demonstrate and no benefit to show — only glass, light and atmosphere.
Fragrance is the purest product-film problem in advertising. Nothing can be demonstrated, nothing tasted or worn on camera. The entire job is making glass, liquid and light carry a sense of worth.
Refraction, caustics and the behaviour of light through a bottle are among the hardest things to hold convincingly — which makes the category a fair test of whether a generated frame can stand beside traditional luxury product photography.
Delivered as social-native reels alongside a full stills gallery, so a single production yields both scroll-stopping video and campaign-ready imagery.
Pipeline: AI image and video generation · VFX and compositing · motion design · colour grading · sound design · edit.
From Script to
Final Delivery
Nine stages, the same for every project. Creative direction and 15 years of production experience applied at every step — not just at the prompt.
The story and message, defined before a single frame is made.
Concepts and creative directions, shaped by 15+ years of production experience.
Reference and technical research — what's possible, what the brand needs.
Final frames built and locked in AI tools and Photoshop before generation starts.
Every frame generated against detailed, experience-led guidelines — not random prompts.
Every generated element brought together into one consistent, believable shot.
Additional motion design layered in with Adobe After Effects.
The full edit, sound design and mix, finished in Premiere and Final Cut Pro.
Final export, colour-checked and platform-ready.